Aloha & Co News

Buyer-facing market reports for resortwear founders and wholesale teams.

• 2026 Swimwear and UPF Activewear Market Report for Resort Brands

  2026-04-26 · Market

  A review of recent swimwear, UPF, and sustainable swim coverage shows buyers should plan smaller capsules around sport, coverage, texture, and material proof.

• Tariff Countdown and DDP Sourcing: A Landed-Cost Brief for Resort Brands

  2026-04-26 · Shipping

  With Section 122 tariffs expiring July 24 and Section 301 hearings opening May 5, resortwear buyers need a tighter landed-cost discipline before the next sourcing cycle.

• What 7 Recent Swimwear Stories Say About the 2026 Resort Market

  2026-04-24 · Market

  A cluster of recent trend reports, retail features, and brand launches suggests the 2026 swim market is splitting into minimalist, sporty, and print-led demand lanes.